Platinum+ Flat Iron (1 inch plate) White

Experience intelligent styling with the ghd Platinum+ Flat Iron (1" Plate) in White — an award-winning smart styler designed to predict your hair’s needs for personalized, healthier styling results. Featuring breakthrough ultra-zone™ predictive technology, the Platinum+ monitors heat 250 times per second to maintain the optimum styling temperature of 365°F evenly across the plates for consistent, high-performance results with no extreme heat damage.

Designed to deliver sleek, smooth styles, soft waves, and enhanced shine in just one glide, this advanced flat iron helps create hair that is up to 70% stronger,* with 75% more shine** and 2x more color protection compared to stylers operating at higher temperatures.

Its precision-milled floating plates and wishbone hinge ensure perfect plate alignment for greater control and effortless styling, while the sleek ergonomic design offers a luxurious styling experience. Additional features include universal voltage, automatic sleep mode after 30 minutes of inactivity, a heat-resistant protective plate guard, and a professional-length 8.8 ft swivel cord for ultimate convenience.

Perfect for creating smooth, glossy styles while helping maintain the health and integrity of the hair.