Moroccanoil Treatment Purple 50 ml

Say goodbye to brassiness with Moroccanoil Treatment Purple, a multitasking styling and conditioning oil formulated with tone-correcting violet pigments to neutralize unwanted yellow and orange tones in blonde, highlighted, and grey hair. Infused with antioxidant-rich argan oil and linseed extract, its rich yet lightweight formula absorbs quickly to enhance shine, improve manageability, and leave hair feeling softer and smoother without residue. With continued use, it helps maintain vibrant, radiant tones between salon appointments while delivering long-lasting conditioning and helping reduce blow-dry time.

Benefits

• Helps neutralize brassiness and unwanted yellow and orange tones over time

• Enhances the vibrancy and radiance of blonde, highlighted, and grey hair

• Improves softness, smoothness, and manageability

• Boosts shine while helping reduce blow-dry time

• Helps protect hair against thermal damage*

Key Ingredients

• Argan Oil: Rich in antioxidants and essential fatty acids to condition hair, improve softness, and enhance shine.

• Linseed Extract: Derived from flaxseed, helps nourish hair and promote a smooth, glossy finish.

• Violet Pigments: Help counteract unwanted warm tones for a fresher, more balanced hair colour.

Consumer Perception Study

In an independent consumer test of 75 respondents after one week of consistent use:

• 95% said the product reduces brassiness.

• 95% said it helps maintain blonde tones between salon appointments.

• 95% said it is a game changer.

• 91% said it is essential to their blonde care routine.

Based on an independent consumer test of 75 respondents. Individual results may vary depending on hair condition, starting colour, porosity, and other factors.

How to Use

Apply a small amount throughout damp hair as the foundation for styling, or to dry hair to smooth frizz and enhance shine. Style as usual. Use 2–3 times per week or as needed, applying consistently over time for optimal toning results. For enhanced toning, pair with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.

Ingredients

Cyclomethicone, Dimethicone, Parfum/Fragrance, Diethylhexyl Sodium Sulfosuccinate, Argania Spinosa (Argan) Kernel Oil, Linum Usitatissimum (Linseed) Seed Extract, Caprylic/Capric Triglyceride, CI 60730 (Ext. Violet No. 2), CI 60725 (Violet 2).