{"product_id":"moroccanoil-treatment-purple-50-ml","title":"Moroccanoil Treatment Purple 50 ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eSay goodbye to brassiness with Moroccanoil Treatment Purple, a multitasking styling and conditioning oil formulated with tone-correcting violet pigments to neutralize unwanted yellow and orange tones in blonde, highlighted, and grey hair. Infused with antioxidant-rich argan oil and linseed extract, its rich yet lightweight formula absorbs quickly to enhance shine, improve manageability, and leave hair feeling softer and smoother without residue. With continued use, it helps maintain vibrant, radiant tones between salon appointments while delivering long-lasting conditioning and helping reduce blow-dry time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps neutralize brassiness and unwanted yellow and orange tones over time\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances the vibrancy and radiance of blonde, highlighted, and grey hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eImproves softness, smoothness, and manageability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBoosts shine while helping reduce blow-dry time\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps protect hair against thermal damage*\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey Ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eArgan Oil:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rich in antioxidants and essential fatty acids to condition hair, improve softness, and enhance shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLinseed Extract:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Derived from flaxseed, helps nourish hair and promote a smooth, glossy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eViolet Pigments:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Help counteract unwanted warm tones for a fresher, more balanced hair colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eConsumer Perception Study\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn an independent consumer test of 75 respondents after one week of consistent use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e95% said the product reduces brassiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e95% said it helps maintain blonde tones between salon appointments.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e95% said it is a game changer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e91% said it is essential to their blonde care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eBased on an independent consumer test of 75 respondents. Individual results may vary depending on hair condition, starting colour, porosity, and other factors.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount throughout damp hair as the foundation for styling, or to dry hair to smooth frizz and enhance shine. Style as usual. Use 2–3 times per week or as needed, applying consistently over time for optimal toning results. For enhanced toning, pair with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCyclomethicone, Dimethicone, Parfum\/Fragrance, Diethylhexyl Sodium Sulfosuccinate, Argania Spinosa (Argan) Kernel Oil, Linum Usitatissimum (Linseed) Seed Extract, Caprylic\/Capric Triglyceride, CI 60730 (Ext. Violet No. 2), CI 60725 (Violet 2).\u003c\/span\u003e\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":67949470253372,"sku":"7290116974101","price":48.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3676\/3814\/files\/MoroccanoilTreatmentPurple50mlMoroccanoilAvanti-Le-Spa.jpg?v=1793136992","url":"https:\/\/avantilespa.com\/products\/moroccanoil-treatment-purple-50-ml","provider":"Avanti Le Spa","version":"1.0","type":"link"}