{"product_id":"kms-hairplay-beach-style-creme-100-ml","title":"KMS Hairplay Beach Style Creme 100 ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eCreate effortlessly tousled, beach-inspired styles with KMS HAIRPLAY Beach Style Crème. Designed for all hair types, this lightweight styling crème delivers airy, windswept texture and touchable hold while providing weightless hydration. Perfect for short styles and longer layers, it creates a naturally disheveled finish with soft movement and no stiffness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCreates airy, windswept texture\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDelivers an effortless, beach-inspired finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProvides lightweight hydration without weighing hair down\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOffers touchable, flexible hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLeaves hair soft and naturally movable without stiffness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWork through towel-dried or dry hair. Shape and tousle with your fingers to create relaxed, beach-inspired texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWater\/Aqua\/Eau, Hydrogenated Vegetable Oil, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Hydroxypropyl Starch, Ricinus Communis (Castor) Seed Oil, Sargassum Fluitans\/Natans Extract, Propanediol, Glyceryl Stearate SE, Calcium Sulfate, Sclerotium Gum, Xanthan Gum, Hydroxyacetophenone, Lactic Acid, Trilaureth-4 Phosphate, Pentylene Glycol, Ceteareth-30, Sodium Benzoate, Fragrance\/Parfum, Mentha Piperita (Peppermint) Oil, Menthol.\u003c\/span\u003e\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":49751271768304,"sku":"4044897370385","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/3676\/3814\/files\/HairplayBeachStyleCreme100mlKMSHairAvantiLeSpa.jpg?v=1794350231","url":"https:\/\/avantilespa.com\/products\/kms-hairplay-beach-style-creme-100-ml","provider":"Avanti Le Spa","version":"1.0","type":"link"}